Promotion in the Fast Lane: Trek Bicycle Uses Pro-Tent folding tents
“Our event presentations are now on par with our products.”
100% Flexibility.
Trek Bicycle uses Pro-Tent’s professional folding tents for promotional events in the DACH region. Guido Anderwert, Head of Marketing at Trek Fahrrad GmbH, explains in an interview why the company chose Pro-Tent’s products and how Pro-Tent’s work stands out from the competition.
Interview
How many Pro‑Tent folding tents are currently in use? For what purpose?
“Twelve Pro‑Tent folding tents are currently in use at Trek Bicycle in the DACH region. The tents are fully printed and are equipped in very different ways depending on their intended function. In addition to side walls, fixed panels, and printed banners, we use display tables and the Spacewall© slatted wall for product presentations, for example. We use the tents at our major bike events to display our high-quality road bikes and mountain bikes. The entire testing process also takes place inside the Pro-Tent tents.”
Why did you choose Pro-Tent when purchasing your folding tents?
“We sell high-quality, innovative, and very attractive bicycles. Displaying such a bicycle in front of a crumpled back wall was no longer an option for me. In addition, we were impressed by the durability, the well-thought-out design details, the support, and—above all—the windows in the roofs. This allows us to do without artificial lighting at many events, which reduces our workload.”
In your opinion, has the purchase of these professional tents paid off?
“After the first season, we can already say that the investment has paid off. Our event presentations are now on par with our products. And with our new look, we can set ourselves apart from the competition even more. Plus, working with Pro-Tent has been a pleasure.”
